These Terms and Conditions ("Terms") constitute a legally binding agreement made between you ("you," "your," or "User") and the entity operating the Forma mobile application ("Forma," "we," "us," or "our"), concerning your access to and use of the Forma mobile application (the "App") and any related services, features, or content made available through the App (collectively, the "Services").
By downloading, installing, accessing, or using the App in any manner, you acknowledge that you have read, understood, and agreed to be bound by these Terms. If you do not agree to these Terms in their entirety, you must not use the App or any of its Services. Your continued use of the App constitutes your acceptance of any future modifications or updates to these Terms.
These Terms apply to all users of the App, including without limitation users who are browsers, vendors, customers, and/or contributors of content. By using the App, you affirm that you are of legal age to enter into these Terms or, if you are a minor, that you have obtained parental or guardian consent to use the Services.
Please read these Terms carefully before using the App. If you do not agree with any part of these Terms, you must discontinue your use of the App immediately.
We reserve the right to update, modify, or replace any part of these Terms at our sole discretion. Any changes will be effective immediately upon posting, and your continued use of the App constitutes your agreement to be bound by the revised Terms. If you do not agree to the new Terms, you must stop using the App and delete it from your device.
If you have any questions or concerns about these Terms, you may contact us at:
Email: contact@noface.media
Mail: Strada Garoafei 17, Marasesti, Vrancea 625200, Romania
By using the Forma application ("Forma," "App," or "Services"), you represent and warrant that you are at least thirteen (13) years of age and have the legal capacity to enter into these Terms and Conditions. If you are under the age of eighteen (18), or the legal age of majority in your jurisdiction, you may only access or use the Services under the direct supervision and with the express consent of a parent or legal guardian who agrees to be bound by these Terms on your behalf.
Forma is not directed toward or intended for individuals under the age of 13. We do not knowingly collect or solicit personal information or images from children under 13. If we become aware that a user is under the age of 13, or that content has been submitted by someone under that age without verified parental consent, we will take steps to delete the associated content and suspend access to the account or device used.
By using Forma, you confirm that:
We reserve the right to deny access to, suspend, or terminate your use of the Services if we discover that you do not meet these eligibility criteria.
We reserve the right, in our sole discretion, to modify, update, or revise these Terms and Conditions at any time. When changes are made, we will revise the "Last updated" date at the top of this document. We may also provide notice of such changes by email (if applicable), in-app alerts, or via other reasonable methods of communication.
Your continued use of the Services following the posting of any revised Terms constitutes your agreement to be bound by the updated Terms. If at any point you do not agree to the amended Terms, you must immediately discontinue your use of the Services.
We also reserve the right to modify or discontinue any part of the Services, including but not limited to the features, functionality, user interface, pricing plans, availability, or performance, either temporarily or permanently, without prior notice and without liability.
You acknowledge and agree that we are not liable to you or any third party for any modification, suspension, or discontinuation of the Services, or for any loss or damage that may result from such changes.
We recommend reviewing these Terms periodically to ensure that you are aware of any updates or changes that may affect your rights or obligations.
Forma is a mobile application that leverages artificial intelligence (AI) and computer vision to deliver personalized physique assessments and fitness guidance based on user-provided images and information. The core functionality of the application involves analyzing up to 1 to 5 user-submitted images of their upper body and legs in various poses (front, side, back), along with basic demographic input such as gender, height, and age. Using this data, the app generates an AI-driven report that includes estimated body fat percentage, physique potential, muscle balance, waist-to-shoulder ratio, and aesthetic feedback.
Forma is designed for individuals who wish to better understand their body composition and receive motivational, non-medical insight into their fitness journey. The app does not offer medical diagnostics, nor should it be used as a substitute for a healthcare provider or certified fitness professional.
Forma is offered with the following plans:
Pricing for Subscription Plans:
These prices may vary slightly depending on the user's country of residence and any applicable taxes or regional pricing standards enforced by the Apple App Store or Google Play Store. Forma uses these platforms for all payment processing. Users may cancel their subscriptions at any time via their device's subscription settings. We do not collect or store payment details directly. For details on data handling and usage rights, please review our Privacy Policy and these Terms of Use.
Forma does not require a login system. Instead, all access rights, including subscription status and historical data, are handled locally via the user's device and validated using App Store or Play Store receipts.
Subject to your continued compliance with these Legal Terms, we grant you a limited, revocable, non-exclusive, non-transferable, and non-sublicensable license to download, install, and use the Forma mobile application ("the App") on a mobile device that you own or control and to access and use the Services strictly in accordance with these Legal Terms.
You agree that you will not:
We reserve the right to revoke this license at any time and for any reason, including your violation of any of these Legal Terms. If we revoke this license, you must cease all use of the App and delete all copies from your device(s).
The App is provided to you on a licensed basis, not sold, and all rights not expressly granted herein remain reserved by the Company and its licensors.
By using the Forma application and related Services, you are granted a limited, personal, non-transferable, non-exclusive, revocable license to access and use the App solely for your personal, non-commercial use. This license does not permit you to do any of the following:
This license is provided solely to enable you to use the Services as intended by us and as permitted under these Legal Terms. Your license to use the App is revocable at any time without notice and with or without cause.
You understand and agree that you do not acquire any ownership rights in the App, its underlying code, design, or any content accessed through the Services. All rights not expressly granted in these Legal Terms are reserved by the Company and its licensors.
If you breach any of these terms, we may terminate or suspend your license and restrict your access to the App or certain Services at our sole discretion.
By accessing or using the Forma App and Services, you represent, warrant, and agree that:
You acknowledge and accept that failure to meet any of the above obligations or representations may result in the suspension or termination of your access to the Services, at our sole discretion, with or without notice.
As part of your use of the Services, you may be asked or allowed to upload personal content, including but not limited to photographs of your body (the "Content"), to enable the AI-powered analysis functionality of the Forma App. By submitting such Content, you agree to the following terms:
By submitting your Content, you grant us a limited, revocable, non-exclusive, and non-transferable license to temporarily process and analyze such Content for the sole purpose of providing the Services to you. This license automatically terminates once the Content is processed and no longer stored or accessed by us.
If at any point you wish for submitted images to be deleted or withheld from any temporary retention, you may reach out to us directly at contact@noface.media with the appropriate request, and we will respond in accordance with applicable data protection laws.
The Services may allow you to submit written feedback, ratings, suggestions, or any other content created by you that is not photographic in nature (collectively, "Contributions"). This includes feedback provided through in-app prompts, app store reviews, or direct communications with us.
By submitting Contributions, you acknowledge and agree that:
You understand that by using the Services, you may be exposed to user content that is inaccurate, offensive, or inappropriate, and you agree that we are not liable for any harm caused as a result of such exposure.
If you believe another user's Contributions violate these terms or any applicable law, you may notify us at contact@noface.media.
By posting, submitting, uploading, or otherwise making available any User-Generated Contributions through the Services (such as suggestions, written feedback, or improvements), you grant us the following rights:
You grant to us a non-exclusive, worldwide, royalty-free, perpetual, irrevocable, fully sublicensable and transferable license to use, host, store, reproduce, modify, adapt, translate, publish, publicly display, publicly perform, transmit, and distribute your Contributions for any lawful purpose related to the operation, development, marketing, or improvement of the Services.
This includes, without limitation:
You retain all ownership rights to your Contributions, subject to the rights granted to us above. We are not obligated to provide any attribution, compensation, or notification regarding the use of your Contributions, unless required by applicable law.
You also represent and warrant that:
We may, but are not obligated to, monitor, moderate, or remove any Contributions that violate these Terms, are inappropriate, or for any other reason in our sole discretion.
This license survives termination of your use of the Services.
We take your privacy seriously. By using our Services, you acknowledge that your personal data will be collected, processed, and handled in accordance with our Privacy Policy, which outlines in detail how we collect, use, disclose, and protect your information. The Privacy Policy is incorporated into these Terms by reference and can be accessed directly within the application or at [insert URL once available].
Types of Data Collected:
Data Usage:
Your Rights:
For full transparency, we encourage you to read our complete Privacy Policy before using the app.
By using the Services, you agree and acknowledge that certain information may be stored locally on your device to facilitate the performance and usability of the app. Because Forma does not use accounts, all data generated and saved through the app is stored locally unless otherwise explicitly stated.
Locally Stored Data Includes:
This data is saved using secure methods such as AsyncStorage and is not uploaded to external servers unless for optional feedback or support requests.
Data Retention:
Security Measures:
User Control:
By continuing to use Forma, you acknowledge and consent to this local-first data model, designed to enhance user privacy and simplify user control.
Forma offers both free and paid features within the app. Access to premium functionality is subject to subscription-based in-app purchases, which are handled and processed via the respective app store platforms (Apple App Store or Google Play Store).
In-App Purchases:
You may purchase access to Forma's premium features by subscribing to one of the offered plans. Payment is processed securely by Apple or Google, and we do not store or have access to your credit card or payment information.
Current Pricing (subject to local taxes or platform adjustments):
Pricing may vary by country or region and may be subject to currency exchange rates and taxation by the app store provider.
Purchase Process:
Purchase Confirmation:
Upon completion of your transaction, you will receive confirmation directly from your app store provider. Forma does not issue separate receipts or invoices. You can view your active subscriptions through your Apple or Google account settings.
Failed Payments:
If your payment method is declined or otherwise fails, you may lose access to premium features until payment is successfully processed. Forma is not responsible for any lost access caused by incomplete payments or expired billing credentials.
Non-Refundable Nature of Digital Purchases:
Unless required by law or platform-specific exceptions, all in-app purchases are non-refundable once completed.
All transactions are governed by the billing policies of the Apple App Store or Google Play Store, and you should refer to their respective terms for dispute resolution, refund requests, or subscription management.
Forma offers a tiered subscription model that provides users with access to enhanced features and extended usage beyond the free tier. Subscriptions are managed and billed through the Apple App Store or Google Play Store, depending on the user's device.
Subscription Tiers
Pricing
Pricing may vary based on region, currency, and platform-specific taxes. For details on data handling and usage rights, please review our Privacy Policy and these Terms of Use.
Billing Terms
Renewals
Subscription Management
Upgrading or Downgrading
Trial Periods
If a trial period is offered:
Forma may, at its discretion, offer time-limited free trials of the Pro subscription plan. The trial period allows new users to experience premium features for evaluation purposes before committing to a paid subscription.
Trial Periods
Cancellation Policy
Refund Policy
Forma does not offer refunds directly through the app. All purchases, billing issues, and refund requests must be handled through the platform through which you purchased your subscription (Apple App Store or Google Play Store).
Please note:
By subscribing, you acknowledge and agree to the terms of the trial, cancellation, and refund policies as outlined above.
Our Services may integrate or interact with third-party platforms, services, or APIs ("Third-Party Services") to provide essential features, enhance performance, and enable secure and seamless functionality within the Forma application.
Use of Third-Party Services
By using Forma, you acknowledge and agree that:
Data Sharing with Third Parties
Third-Party Links
The app may include optional access to third-party platforms such as recipe websites, search engines (e.g., TikTok search integration), or fitness resources. We do not monitor or control these external sites or services and do not accept responsibility for them. Your interactions with third-party content are at your own discretion and governed by those providers' terms.
Disclaimer of Liability
We are not liable for any loss or damage resulting from the use of, or reliance on, any third-party service or content. It is your responsibility to read and accept any applicable terms and privacy policies of third-party providers before interacting with them.
Forma leverages advanced artificial intelligence technologies, including Gemini AI (Google), to deliver image-based physique assessments, training suggestions, and related fitness insights. While we strive to provide highly accurate and relevant information, all AI-generated outputs are estimates and interpretations based on current models and known datasets.
Nature of AI-Generated Content
Intended Use Only
Data Privacy & Retention
No Guarantees or Warranties
If you do not agree to rely on AI-generated outputs under these terms, we advise that you refrain from using the analysis functionality of the application.
The services provided by Forma are intended to support general fitness understanding and aesthetic progress tracking. They are not a substitute for professional health, medical, or nutritional guidance.
No Medical Supervision
Consult Professionals
No Risk Assessments
Use at Your Own Risk
By using the Forma app, you accept and agree that you are doing so voluntarily and at your own risk.
You may use the Forma app and its Services only for lawful purposes and in accordance with these Legal Terms. By accessing or using Forma, you agree not to engage in any of the following prohibited activities, which may result in the restriction, suspension, or termination of your access to the app:
1. Misuse or Abuse of the App
2. Unauthorized Use
3. Harmful or Illegal Behavior
4. Security and Exploitation
5. Infringement
6. Impersonation and Misrepresentation
We reserve the right to investigate any breach or suspected breach of these activities. Any violation may result in immediate suspension or termination of access to the app and may involve legal action where applicable.
Our Content and Ownership
Unless otherwise indicated, the Forma mobile application, its features, functionality, user interface, design, and all associated content — including but not limited to source code, algorithms, text, graphics, logos, icons, images, video, audio, prompts, proprietary AI workflows, and other digital elements (collectively, the "Content") — are the proprietary property of Forma (operated by Ionela Floroiu) or are used with appropriate licenses and are protected by copyright, trademark, trade secret, and other intellectual property or proprietary rights laws, both in Romania and internationally.
All trademarks, service marks, logos, slogans, and trade names displayed within the app are registered or unregistered marks owned by us or used with licensed permission ("Marks"). You may not use these Marks without our prior written permission.
Your Limited License to Use Forma
Subject to your compliance with these Terms and Conditions and payment of applicable subscription fees (if any), we grant you a personal, limited, non-exclusive, non-transferable, and revocable license to access and use the Forma app strictly for your own non-commercial, personal use. This license does not grant you ownership of the app or any of its content or features.
You MAY:
You MAY NOT:
Violation of these terms may result in termination of your access to the Forma app and may lead to legal action, including claims for intellectual property infringement.
We reserve all rights not expressly granted in these Terms. If you have questions about the use or licensing of our intellectual property, contact us at: contact@noface.media.
App Functionality and Performance
We are committed to maintaining and improving the Forma mobile application (the "App") to ensure a smooth, secure, and bug-free user experience. However, you acknowledge that software applications may contain bugs, experience interruptions, or behave unpredictably, especially during updates, feature expansions, or third-party integration changes.
Updates and Changes
We may, from time to time and without prior notice, provide enhancements, modifications, bug fixes, patches, or new versions of the App. These updates may:
Updates may be automatic or require manual installation depending on your device settings and operating system (e.g., iOS or Android). By using the App, you agree to receive and install such updates. If you do not install required updates, the App may become unstable, outdated, or unusable.
Third-Party Platform Requirements
Forma is distributed through third-party platforms (e.g., Apple App Store and Google Play Store), and as such, your ability to access, install, or update the App may be affected by those platforms' terms, policies, or technical limitations. We are not responsible for any update delays or failures related to third-party services.
Device Compatibility
The App may not be compatible with all devices, operating systems, or screen sizes. It is your responsibility to ensure that your device meets the necessary requirements. We do not guarantee support or performance on jailbroken, rooted, or otherwise modified devices.
Downtime and Maintenance
From time to time, we may perform maintenance or system upgrades that may temporarily impact access to the App. We will make reasonable efforts to notify you of such interruptions in advance when possible, but we are not liable for any downtime, service unavailability, or resulting inconvenience or loss.
Feedback and Improvements
We welcome user feedback regarding bugs, performance issues, or feature suggestions. By submitting feedback, you grant us a non-exclusive, royalty-free, perpetual license to use, implement, and commercialize that feedback for improvement of the App and related services without further obligation or compensation.
Electronic Communications
When you use the Forma App, send us emails, or otherwise communicate with us electronically, you consent to receive communications from us electronically. This includes but is not limited to:
You agree that all agreements, notices, disclosures, and other communications we provide to you electronically satisfy any legal requirement that such communications be in writing. You are responsible for maintaining an up-to-date email address and ensuring our messages are not marked as spam or blocked.
Electronic Signatures
By using the Services and providing your consent, you affirmatively agree to the use of electronic signatures, contracts, and other records, and to the electronic delivery of notices, policies, and records of transactions initiated or completed through the App or other means.
You acknowledge and agree that your digital acknowledgment (such as clicking "I Agree," tapping a consent button, or proceeding with a paid plan) constitutes a legally binding electronic signature under applicable laws, including the U.S. E-SIGN Act and other similar laws in the EU, UK, and Canada.
This section does not affect your statutory rights.
To the maximum extent permitted by applicable law, we, our affiliates, licensors, suppliers, officers, directors, employees, agents, or contractors shall not be liable to you or any third party for any direct, indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to:
arising out of or relating to your access to or use of, or your inability to access or use, the Forma App or Services.
This limitation applies whether the alleged liability is based on contract, tort, negligence, strict liability, or any other legal theory, even if we have been advised of the possibility of such damages.
Maximum Liability
In jurisdictions where limitations of liability are not fully enforceable, our liability to you shall be limited to the lesser of:
Exclusions
Nothing in these Terms limits or excludes liability for:
You agree that these limitations reflect a reasonable allocation of risk and are a fundamental element of the basis of the bargain between you and us.
You agree to defend, indemnify, and hold harmless Forma, its parent company (if applicable), subsidiaries, affiliates, and all of its respective officers, directors, agents, partners, employees, licensors, and service providers from and against any and all claims, demands, liabilities, damages, losses, costs, and expenses, including reasonable attorneys' fees and expenses, arising out of or related to:
This indemnity obligation includes claims arising out of the use of AI-generated content that may be inaccurate, inappropriate, or misinterpreted, and any resulting consequences thereof.
Defense and Cooperation
We reserve the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you agree to cooperate fully with our defense of such claims. You will not, in any event, settle any claim without our prior written consent.
This section will survive the termination of these Terms and your use of the Services.
We reserve the right to change, modify, or remove the contents or features of the Forma app and related Services at any time or for any reason at our sole discretion, without notice. However, we are not obligated to update any information on our Services. You acknowledge and agree that we shall not be liable to you or any third party for any modification, suspension, or discontinuation of the Services or any part thereof.
We cannot guarantee the Services will be available at all times. From time to time, we may experience hardware, software, or other technical issues, or need to perform maintenance, which may result in temporary interruptions, delays, or errors in the operation of the App. We reserve the right to change, revise, update, suspend, discontinue, or otherwise modify the Services at any time or for any reason without notice to you.
You agree that we have no liability whatsoever for any loss, damage, or inconvenience caused by your inability to access or use the Services during any downtime or discontinuance.
Nothing in these Terms will be construed to obligate us to maintain and support the App or the Services, or to supply any corrections, updates, or releases in connection therewith.
These Legal Terms shall remain in full force and effect while you use the Services. Either you or we may terminate your use of the Services at any time, for any reason, with or without cause, and with or without prior notice.
We reserve the right, in our sole discretion and without notice or liability, to deny access to and use of the Services (including blocking certain IP addresses), to any person for any reason or for no reason, including without limitation for breach of any representation, warranty, or covenant contained in these Legal Terms or of any applicable law or regulation.
We may also suspend or terminate your access to the Services or delete your stored data (including any User Content you may have submitted) if we determine, in our sole judgment, that your conduct is harmful to us, our users, or third parties, or if it violates the letter or spirit of these Terms.
If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party, even if you may be acting on behalf of the third party.
Upon termination of your access:
We reserve the right to take appropriate legal action, including but not limited to pursuing civil, criminal, and injunctive redress.
These Legal Terms and your use of the Services are governed by and construed in accordance with the laws of Romania, without regard to its conflict of law principles. However, this shall not deprive you of any protection afforded to you under the mandatory laws of the country in which you reside.
If any dispute arises between you and us relating to these Terms or the Services, we encourage you to first attempt to resolve the dispute informally by contacting us at contact@noface.media. We will do our best to respond and resolve the issue in good faith.
If we cannot resolve the dispute informally, you and we agree that any dispute, claim, or controversy arising out of or relating to these Terms or the breach, termination, enforcement, interpretation, or validity thereof shall be resolved through binding arbitration, rather than litigation, in accordance with the applicable arbitration rules of the jurisdiction in which you reside.
You agree to waive any right to a trial by jury or to participate in a class action related to any dispute with us, unless such waiver is deemed unenforceable by law in your jurisdiction. The arbitration proceedings will be conducted in English, unless agreed otherwise, and held in a neutral location mutually agreed upon by both parties.
Each party shall bear its own legal fees and costs associated with the arbitration, except as may be otherwise provided in the applicable arbitration rules or awarded by the arbitrator.
Exceptions: You or we may bring a claim in small claims court in your jurisdiction if the claim qualifies, or seek injunctive or other equitable relief in court to prevent actual or threatened infringement, misappropriation, or violation of intellectual property rights.
If any portion of this dispute resolution provision is found to be unenforceable, the remainder will remain in full force and effect.
While we strive to provide accurate, up-to-date, and complete information on the Services, the content may occasionally contain typographical errors, inaccuracies, or omissions. These may relate to features, pricing, availability, visual renderings, user analysis results, recommendations, or other information displayed within the app.
We reserve the right to correct any errors, inaccuracies, or omissions and to change or update information at any time, without prior notice, including after a subscription has been initiated, where legally permitted.
You understand and agree that:
We do not guarantee that all information within the Services will always be complete, accurate, or current. Any reliance you place on such material is strictly at your own risk.
If you are a California resident, you are entitled to specific rights under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act (CPRA).
Personal Information We Collect
Forma may collect the following categories of personal information:
We do not sell your personal information. We do not use or disclose sensitive personal information for purposes that would require a user opt-out under the CCPA.
Your CCPA Rights
As a California resident, you have the right to:
How to Exercise Your Rights
You may submit a verifiable consumer request by:
You may only make a verifiable request to access or delete your personal data twice within a 12-month period. We will require verification of your identity before fulfilling such requests.
Authorized Agents
You may authorize another person (an "authorized agent") to make a request on your behalf by providing us with written permission.
Do Not Track
Our Services do not respond to browser-based "Do Not Track" signals.
For more details, please refer to our Privacy Policy which outlines how we collect, use, and protect your personal information.
These Legal Terms, along with our Privacy Policy and any additional legal notices published within the Services, constitute the entire agreement and understanding between you and us with respect to your use of the Services. They supersede any prior agreements, understandings, representations, or proposals — whether oral or written — related to your access or use of the Forma application and associated features.
Waiver and Severability
Our failure to enforce any right or provision under these Terms shall not be considered a waiver of such right or provision. If any provision of these Terms is found to be invalid, unlawful, void, or unenforceable, that provision shall be deemed severable and shall not affect the validity or enforceability of the remaining provisions.
Assignment
You may not assign or transfer your rights and obligations under these Terms without our prior written consent. We may freely assign our rights and obligations to any affiliate, subsidiary, or successor in the event of a merger, acquisition, or corporate reorganization.
Force Majeure
We shall not be liable for any delay or failure to perform resulting from causes outside our reasonable control, including but not limited to acts of God, internet outages, power failures, acts of government, natural disasters, epidemics, labor disputes, or acts of war.
Relationship
Nothing in these Terms shall be construed to create any partnership, joint venture, agency, or employment relationship between you and us. You agree that you do not have any authority to bind us in any respect.
Headings
The headings used in these Terms are for convenience only and shall not affect the interpretation or construction of the agreement.
Language
These Terms were written in English. If they are translated into another language, the English version shall prevail in case of conflicts or discrepancies.
If you have any questions, comments, complaints, or concerns about these Terms of Service or the Forma application, you may contact us via the following methods:
Company Name:
Ionela Floroiu
Registered Address:
Strada Garoafei 17,
Marasesti, Vrancea 625200,
Romania
Email:
contact@noface.media
Phone:
(+40) 774 461 272
We strive to respond to inquiries in a timely and respectful manner and are committed to resolving disputes, concerns, and requests related to your use of our services.